You’ve never met anyone like me before. I’m super niche as a writer with a degree in Psychology & Social Behavior which helps me with my content marketing, but then add in my history of volunteering and working with education providers and a certification as an Interpretive Guide.
I’ve dedicated a good chunk of my life advocating to get kids playing outdoors by developing a free community park resource for parents. Finally, I love to help people — and mentoring new bloggers or giving digital messaging advice to nonprofits just makes me happy.
So why should you choose me?
I’m a good person who has your best interests in mind.
I only want what’s best for you. That means I won’t take your business if it doesn’t make sense for your goals.
For instance, when Joy came to me looking for website design for her stilt walker business — after our initial consultation and my thorough research — we decided GigSalad was the best SEO solution to get her showing up in search results.
I still helped her with wording for her listing and she’s now earned *Top Performer* ranking and is regularly booked with quality gigs, besides adding her business to a new GigMasters site which appeared more recently.
“Michele really listened to what I needed and came up with a solution that wasn’t even on my radar. I was so concerned about ‘needing a website’ that I didn’t think about any other options. This all happened back in 2014 and, now in 2019, I still tell Michele how much the GigSalad option has improved my work life.“
JoyStilt Walker and Circus Performer
I am a Master of Workarounds and Top Tinkerer.
There is no school or degree or certificate that can prepare you for living a life dependent on the internet. Blogging is a fast-paced, bootstrap, seat-of-your-pants environment where the rules and platforms are always changing.
You adapt to new technology, new legal requirements, new hardware and software on an almost weekly basis.
I’ve been at it for 10+ years. Since before iPhones! I’ve tried and failed and I’ve tried and succeeded at countless strategies. Let my failures be your successes.
If you are jumping in for the first-time or you’re working in a typically slow-paced, bureaucratic environment, like government or education, then you are already starting at a disadvantage. I can help catch you up, so you can succeed no matter your limitations.
“As a small business owner, I know the importance of having an online presence. Mine needed to be revamped in a big way! That’s when I met Michele Whiteaker. She helped me build a new website that truly represents me and the services I offer. She is awesome to work with, flexible, knows how to create a clean and effective site, and always on time! I was so happy with the job she did that I have hired Michele as a consultant to further capitalize on building my brand through a variety of online resources.”
MattPersonal Basketball Coach
Take your digital content creation experience and add 10.
10 years. That’s planning, writing, posting almost every day. I know how to improve user experience and I know the audiences you need to reach in the family, outdoors, education, and nonprofit fields.
I also know the people, classes, tutorials, and apps that can help you achieve your goals. I can be your resource for the best resources. I regularly attend conferences, participate in webinars, subscribe to educational mailing lists, and am a member of a few select Mastermind and Facebook groups which help to keep my knowledge up-to-date and relevant. I know the trends.
Content Strategy Services
Visit my pricing page for investment details.
Freelance Writer and Travel Writer
Content Creation & Marketing Services
See examples of my content creation to get a visual representation of the graphics portion of my marketing services.
Audits & Strategic Planning
This is the most client-specific service that I provide. Let’s see where you are, figure out where you want to go, and make a plan to get you there.
Your training needs will vary. Please contact me to let me know your knowledge gaps so we can fill them in!
Sample Social Media Training (excerpt from an actual proposal)
Set aside time for a 2 hour training. During the first hour, we will cover the training topics. During the second hour, I will stay to help you set a custom editorial calendar and explore/set-up some of the tools we cover during the first hour.
Social Media Training Topics
How to audit your digital footprint
- Tools for listening and connecting to your audience
- Choosing the right platform, format, and frequency based on your purpose
- Setting goals for each platform
- Choosing actions to reach your goals
- Learn about different media formats and match which formats work best for Facebook vs. Instagram vs. other platforms
By the end of our 2 hours together, you should feel organized and prepared to tackle a school year worth of social media content. Your social media toolkit will be full of tools to use to reach your newly discovered goals, including a set of handouts to help guide you through what we’ve covered.
I can take on contract work for periods of one month, three months, six months or 10 months (school year) to a year, depending upon availability. You let me know your needs and goals during an initial phone consultation and then I can craft a proposal that fits.
I will gladly consider Temp Agency work that compensates comparative to my freelance pricing.